Most SEO Services Do Not Offer Link Outreach
In the ever-changing landscape that is search engine optimization (SEO), links remain as some of the most important features. Link building is a critical part of the SEO process, which also includes many on- and off-page techniques for maximizing search engine rankings. Not all link building efforts are the same, and most SEO companies do not offer a time-honored technique called “Link Building Outreach”. In this first part of a two-part blog series, we will discuss what link outreach is, how it works, and why so few companies offer this powerful service to their clients. Let’s get started.
What is Link Building Outreach?
In the early days of the World Wide Web, website developers would share links between their sites and similar sites. These informal arrangements, such as so-called webrings or affiliate programs, worked to bring more attention to similar websites and also helped position them favorably in search engine rankings.
Those principles still exist, even though webrings are a thing of the past. Link building outreach has taken those old link-sharing concepts and prepared them for modern times. Link outreach is a tedious, time-consuming, and frustrating process by which an SEO professional will reach out to other websites with a request to post a link back to the web property he or she wishes to market. The process is just like it sounds, with one person emailing or calling another and hoping for the best.
What are the Problems with Link Building Outreach?
There are several perceived problems with link building outreach, not on their effects on search engine rankings but in the amount of work that is required to be successful in this part of the SEO process. The truth is that link building outreach can be a real pain. It requires real people to do real work, as there is no effective way of automating the link-building process in a way that passes restrictive search engine algorithms. And, the tedium involved in the process means that SEO professionals will often get far more “no response” than “gets response” results from the efforts. These are the two major reasons why today’s SEO firms do not offer this service to their clients.
How Does Link Building Outreach Work?
For the few companies that offer link building outreach to their SEO clients, there are two ways to tackle the process:
The first way is for a SEO firm to develop great content on behalf of their client, then offer the content to a website, a blog, or a news outlet so that the content and its link(s) get picked up. For example, blog owners get a lot of requests for “guest posts” or industry news articles to be posted to the blog.