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Increase Email Marketing Results in 2014 With 5 Easy Tweaks

Fifteen years ago, e-newsletters were touted as the future of marketing. Inexpensive, instantaneous and relatively simple to create, marketers embraced this new means of reaching customers, and even today, e-newsletters and email marketing remain some of the most effective ways of reaching existing and potential customers. But nothing is perfect, and as consumers have become savvier, enthusiasm for email marketing has cooled as well. In fact, by some estimates, fewer than 20 percent of all e-newsletters Read more [...]